For more about those figures, see my colleague Greg Sterling’s Search Engine Land post: Pinterest Evolving Into A Personalized Search Substitute. The majority of Loop’s talk focused on improvements the company has made on its search product, Guided Search, and other details about how the network processes the more than 120,000 requests it receives every second. there is a 50-50 split among men and women users in emerging markets like India, Korea and Japan.more men use Pinterest in the United State than read Sports Illustrated and GQ combined.men make up one-third of all new Pinterest sign-ups, and that the growth rate for men is higher than for women.Pinterest has doubled the number of male active users in the past year.We weren’t at the meeting, but a Pinterest spokesperson shared some new stats from Loop’s presentation: has seen considerable growth in International MAUs in recent years. Forty-nine percent of active Pinterest users are under the age of 40, compared to 34 percent of non-users. That was the largest growth the platform had ever seen. Active Pinterest users skew younger than non-users, which is not surprising since younger people tend to be more digitally savvy. The company gained 124 million monthly active users in 2020. Tonight at the San Francisco headquarters, Pinterest’s head of engineering Michael Lopp shared some demographic figures in a session with journalists before a Pinterest engineering community event. Pinterest monthly active users were 478 million in Q1 2021, an increase of 30.25 compared to Q1 2020. Pinterest doesn’t deny it, but wants to make the case that it’s more than just a one-trick social network. It’s one of those truisms that has the advantage of being true. That means we don’t know exactly how many Pinners there are on the popular social bookmarking network.īut we do know that women make up a large majority of users, perhaps as many at 80%, as a RJMetrics study found in May. As a privately held company, Pinterest doesn’t have to share user growth figures with shareholders.

Pinterest active users